Associate Professor, Entrepreneurship, Durham University Business School
Joanna is Regional Chair for the Institute of Directors and Board member of the Social Acumen Community Trust, where she focuses on community businesses and social enterprise. She is Board member for the North East LEP "Scaleup North East" programme, where she is advising companies across the North East LEP geography and in most industrial sectors, to help them scale and succeed.
Joanna has founded, bought and run a variety of digital and creative companies, and continues her personal and practical involvement with new venture start-ups. Her current research and teaching interests encompass innovation, entrepreneurship, big data, ageing and health and the digital/creative industries. She places a particular emphasis on supporting the 'women in STEM' agenda in a variety of ways. She works closely with the Assistant Dean of External Relations and undertakes a wide variety of public and media activities, writing regular columns for North East business paper The Journal and presenting a variety of insight activities with regionally-based businesses including Kromek, Ford Aerospace, Aston Martin, Barbour and intu MetroCentre.